The Annenberg 2000 Survey was the largest survey of the American electorate ever conducted. By the end of 2000, over 100,000 interviews were completed on Americans' political knowledge, media use, and opinions about candidates and issues. The large sample size enables analysis of groups that would be too small to measure confidently in ordinary election polls. Another key feature of the NAES is its use of the rolling cross sectional methodology, that allows the identification of trends and points of change in the public's reactions to political events as they unfold over the course of the election. For more information, see the NAES website.
