Aimed to explore the new generation of men's lifestyle magazines, which emerged since the mid-1980s (including titles such as Loaded, FHM, GQ, Arena). The researchers sought to examine specific forms of masculinity as they varied by place, class, ethnicity and generation, and also to assess the extent to which variations in the magazines' content and the way they are read by different groups of men can be explained according to competing sociological theories of masculinity and the media. In addition to 20 focus group interviews with various groups of men and some women, 5 individual interviews with editors of representative magazines were also conducted. To obtain a free account please register with the UKDA.
