Implemented with the goal of providing information towards understanding the complex relationship between society and drug-related violence in Mexico. Cognitive interviews, face-to-face interviews, and list experiments were utilized in Mexico. Conducted in face-to-face interviews (at the residence of the interviewee) based on a sample of men and women over 18 years of age and residents of Mexico. The sample was representative nationwide of 7 states with different levels of violence: High (Chihuahua, Guerrero, Michoacan, and Nuevo Leon), Intermediate (Jalisco, and Estado de Mexico), and Low (Distrito Federal). These states were selected according to their violence indexes (deaths associated with drug related violence reported in local newspapers). Demographic variables include age, sex, marital status, occupation, party affiliation, territories of residence, education, and income.