The Computer Administered Panel Study (CAPS) collected demographic, personality, attitudinal, and other social psychological data from annual samples of University of North Carolina undergraduates from 1983 through 1988. Respondents spent 60 to 90 minutes per week for 20 weeks during the academic year, answering questions via computer terminals. In their comparison of demographic and academic variables, researchers found few significant differences between respondents and the general undergraduate population. This dataset contains the American Values Scale, which is a modification of the Rokeach Values Survey. The survey asks respondents to rank various values and concepts on a scale of importance ranging from 1 to 9, with 1 meaning "no importance at all" and 9 meaning "supreme importance to me."
