Unique sequence of studies of the politics of intolerance. Beginning with the Bay Area Race and Politics study, the P&P series went beyond simple question wording experiments (e.g., Form A vs. Form B) and pioneered the use of computer-assisted interviewing to incorporate more complex randomized experiments into studies of public opinion. Each subsequent study introduced multiple original designs for survey experiments and counter-arguments. The P&P series provides a map of the development of theories of prejudice and politics, starting with race in America, then expanding to consider Muslims and multiculturalism in Western Europe.
