Qualitative Election of Britain: Scottish Independence Referendum Study, 2014

The project used focus group research to involve local communities in understanding the impact of the Scottish Referendum on their Scottish/British identities, the future of Scotland post-referendum, and on the polity in Scotland and the UK. It provided an opportunity for the two campaigns, Better Together and Yes Scotland to publically reflect on the campaign itself, and the reasons for their success and failure. The dataset consists of five focus group transcripts, three of voters and two of activists, with pseudonoymized participant questionnaire responses, metadata, handouts and transcripts organized by theme (Heading 1) and participant alias (Heading 2). We also include the Participant Information Sheet given to Voters, Participant Information Sheet given to Activists, Consent Form, Focus group pre-group close-ended questionnaire, Leader Evaluations Handout and Focus group question schedule.

The project used focus group research to involve local communities in understanding the impact of the Scottish Referendum on their Scottish/British identities, the future of Scotland post-referendum, and on the polity in Scotland and the UK. It provided an opportunity for the two campaigns, Better Together and Yes Scotland to publically reflect on the campaign itself, and the reasons for their success and failure. In bringing these two sources of information together we compared and contrasted these expert opinions with the voters they sought to win over.

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