Demand for in-app purchases in mobile apps - A difference-in-difference approach

Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.

Subject Terms:   Freemium; mobile app market

Geographic Coverage:   France, Germany, Italy, Netherlands, UK, Sweden

Time Period:   1/6/2021 – 12/5/2021

Collection Date:    3/1/2022

Universe:   (country/game/platform) on usage of word games on mobile apps. 

Collection Notes:   Administrative records

Data Source:   Internal data, MAG Interactive

Unit(s) of Observation:   Game/country/platform(Android or Ios)

Geographic Unit:   Country