Demand for in-app purchases in mobile apps - A difference-in-difference approach
- URL
- https://www.openicpsr.org/openicpsr/project/186201/
- Description
- Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.Subject Terms: Freemium; mobile app marketGeographic Coverage: France, Germany, Italy, Netherlands, UK, SwedenTime Period: 1/6/2021 – 12/5/2021Collection Date: 3/1/2022Universe: (country/game/platform) on usage of word games on mobile apps.Collection Notes: Administrative recordsData Source: Internal data, MAG InteractiveUnit(s) of Observation: Game/country/platform(Android or Ios)Geographic Unit: Country
The following publications cite the data in this project.
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Enache, Andreea, Richard Friberg, and Magnus Wiklander. “Demand for In-App Purchases in Mobile Apps -- A Difference-in-Difference Approach.” International Journal of Industrial Organization, n.d.
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- Sample
- Format
- Single study
- Country
- France, Germany, Italy, Netherlands, Sweden, and United Kingdom
- Title
- Demand for in-app purchases in mobile apps - A difference-in-difference approach
- Format
- Single study