The Acorn geodemographic classification is a long-running classification developed by CACI Limited. Acorn operates by merging geography with demographics and details about consumer characteristics and behaviours. Supported by advanced AI methods, comprehensive input data, and detailed product literature, Acorn provides precise information and enables an in-depth understanding of the different types of consumers in every part of the country.
The current classification groups the entire United Kingdom population into 7 categories, 22 groups and 65 types. The data is available at unit postcode level. Further information may be found on the CACI ACORN microsite.
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