The main objective of the Consumer Education and Parental Choice in Early Care and Education (CEPC) Parent Survey was to collect nationally representative survey data to learn about:
- Where parents look for and find information about child care and early education (CCEE)
- How parents living in a household with young children assess the people, places, or sources that may offer CCEE information
- What types of CCEE information parents look for
- How parents use information to select CCEE
One of the goals of the survey was to gather information that may be used by child care Lead Agencies to inform their consumer education (CE) efforts. The CEPC Parent Survey aimed to expand the field's understanding of the types of information parents look for and where they get information. The information collected through the survey is descriptive and is not intended to assess the effectiveness or impact of CE strategies.
